Isabella Hren, Chief Operating Officer
Since 1st of May 2008 Isabella Hren is a member of the Management Board of Vienna International Hotelmanagement AG. As Chief Operating Officer, she is responsible for the management of the hotels operated by Vienna International. From 2006 until her appointment to the Management Board, Isabella Hren was General Manager of the Castellani Parkhotel – one of the group hotels – in Salzburg.
Before taking over the management of the Castellani Parkhotel, Isabella Hren was Marketing Manager of the Schwärzler Hotels responsible for sales and marketing as well as positioning and concept work for the group’s four hotels. At the same time, she was also in charge of the Schwärzler Employee Academy. Her career at the Schwärzler Hotels began in 1999 as Front Office Manager of the 4-star Hotel Scesaplana in Brand before she served as a General Manager of the Scesaplana hotel.
Vienna International’s core competence is concentrated on continuous long-term management as we are convinced that long-term commitment is the key for best economic outcome. On the basis of a management contract, VI is responsible for controlling, operations, human resources, sales & marketing and revenue management. The investor’s advantage is to get all services from a single source on a reasonable and profit-related cost structure.
The hotels benefit from their incorporation into the Vienna International hotel group through the development of a web presence, inclusion in the VI reservations platform as well as access to all GDS providers and all international sales systems via the VI CRS. The hotels are immediately included in all local and international sales activities at our global sales offices in Vienna, London, Shanghai, Moscow, Prague and Warsaw.
The group’s specialists assist the hotels in implementing and constantly reviewing all of the regular VI quality standards to ensure a constant and superior level of quality. Further cementing the quality aspect are the staff at the individual hotels as well as the employees within VI’s management. Employee recruitment begins with the careful selection of candidates by the human resource department. The specialists at the group’s VI Academy then help our employees to develop their skills and to learn the latest techniques and trends in hospitality services.
The cost structure of the hotels is constantly monitored and controlled through daily reporting by the VI controlling team and communicated to the owners through regular profit & loss statements.